Origins of The Ratio
Brand Origins
At The Ratio, everything we do begins with a simple yet profound idea: to change the way products are made so that people fall in love with them. We wanted to build something that wasn’t just another brand—it was a movement, rooted in purpose, craftsmanship, and the beauty of thoughtful design.
From the very beginning, we knew our brand had to reflect more than just what we offered. It needed to communicate a deeper connection between creativity, the world around us, and the people who interact with our products. It needed to be something that resonated at a level that felt meaningful and timeless.
We found the foundation for our brand in the ancient principles of design, specifically the Fibonacci’s Golden Ratio. This mathematical sequence, found in nature and the world around us, has been a source of inspiration for great design for centuries. It’s a perfect balance between simplicity and complexity—a harmony that reflects how we wanted to approach design. By incorporating this into our products, we ensured that every piece we created would speak to something innate and beautiful, with proportions that felt just right. Whether it’s a bag or a design element, the Golden Ratio informs the way we craft everything, bringing balance and elegance into the smallest details.
We wanted our brand’s look and feel to match the sophistication and depth of the Golden Ratio. We drew inspiration from European film festival branding, vintage posters, and graphic design—styles that conveyed both timelessness and an edge. These elements gave us a visual language that could communicate the gravity of what we were doing—an innovative, modern take on luxury that felt grounded in history but bold in its vision for the future.
When it came to our product ideas, we knew we needed to rethink the way fashion was made. We didn’t want to mass-produce; we wanted to craft a new world of on-demand products, only created when someone truly wants them. Our products would be personalized, unique to each person who envisioned them. By offering customization and personalization at the heart of our designs, we wanted to give people the ability to make something truly their own—a perfect reflection of their individual style, needs, and values.
This was the birth of The Ratio—a brand rooted in the principles of nature, art, and craftsmanship, with a clear mission to reshape how products are made. We are here to offer more than just a bag, more than just an item of luxury. We’re here to create something that speaks to your individuality, a design that feels personal, and a product that’s made just for you.
The Ratio—Where Creativity Meets Purpose.