Inside the Design

At THE RATIO, we set out to revolutionize fashion by combining cutting-edge technology, exceptional design, and artisanal craftsmanship. Our mission is simple but ambitious: to create made-to-order luxury handbags that...

ABUNDANCE: The Story Behind Our Inaugural Collection

When it came to naming our first product launch, we chose “ABUNDANCE.” The word is rich with meaning—different for everyone yet universally desired. It captures the essence of personalization and...

On-Demand Production: The Future of Luxury

We live in an age where anything can be delivered to our doorstep with just a click. But here’s the real question: does this convenience bring us closer to products...

The Studio Model: Redefining Collaboration in Fashion

In today’s complex and interconnected world, creativity thrives when boundaries dissolve. At THE RATIO, we’ve embraced this reality by building our business as a “studio” rather than a traditional brand....

Sustainability? A Work in Progress at THE RATIO

In today’s world, launching a brand without a stainability strategy is almost unthinkable. It’s no longer just an option—it’s an expectation. Yet, as anyone in the industry knows, sustainability is...