In today’s complex and interconnected world, creativity thrives when boundaries dissolve. At THE RATIO, we’ve embraced this reality by building our business as a “studio” rather than a traditional brand. Why? Because in a studio, creativity isn’t confined—it’s nurtured, expanded, and amplified by a network of talent from around the globe.
What is the Studio Model?
At its core, the studio model is about flexibility, collaboration, and experimentation. As a founding team of three with decades of experience in both fashion entrepreneurship and corporate environments, we wanted to unlock creative potential in a way that rigid structures simply can’t. By adopting the mindset of a studio, we’re able to work with the best talent for each project, wherever they are in the world. It’s about building a decentralized, dynamic organization that’s as adaptable as it is innovative.
While New York City serves as our home base, our true workspace spans continents. From virtual meetings to in-person collaborations, we’re constantly connecting with creatives who bring fresh perspectives and diverse experiences to our work. This fluid approach allows us to remain agile, relevant, and deeply inspired.
The Artist's Approach to Fashion
Inspired by how artists and galleries operate, we’ve adopted a limited-edition drop model. Each collection is like a curated exhibit—unique, intentional, and crafted to resonate deeply with our audience. This approach ensures that every product is meaningful, exclusive, and infused with the passion of everyone involved in its creation.
Where Technology Meets Craftsmanship
The intersection of technology and craftsmanship defines the magic of our time. At THE RATIO, the creative process begins in virtual reality, where we can walk around our designs, viewing them at different scales and levels of detail that were once unimaginable. From there, we move into CAD and laser cutting for rapid prototyping. This technological precision allows us to iterate quickly, minimizing waste and maximizing efficiency.
But the soul of our products lies in the human touch. The final stages of creation—cutting, stitching, stamping, and molding—are carried out by artisans whose expertise transforms raw materials into masterpieces. It’s this blend of cutting-edge innovation and time-honored craftsmanship that sets our products apart.
Collaboration as a Catalyst for Change
Experimentation is at the heart of what we do. We embrace failure, learn from it, and continuously refine our methods. But we don’t stop there—our studio is an open book. We believe that by sharing our processes, collaborating with other brands, and pushing the boundaries of what’s possible, we can drive meaningful change in the fashion industry.
When we work with other brands, it’s a two-way street. We offer new methods and fresh perspectives, but we also learn from their unique approaches. This collaborative exchange fuels innovation and helps us—and the industry—move forward. Our goal is to create a ripple effect, inspiring others to adopt more sustainable, impactful ways of working.
The Call to Creatives
The studio model isn’t just about making better products—it’s about building a better future. If you’re a talented creative who shares our vision, we want to hear from you. Whether you’re a designer, artisan, or visionary thinker, there’s a place for you in our studio. Reach out to us in whatever way feels right—our social media DMs are always open.