ABUNDANCE: The Story Behind Our Inaugural Collection

When it came to naming our first product launch, we chose “ABUNDANCE.” The word is rich with meaning—different for everyone yet universally desired. It captures the essence of personalization and purpose, themes that are central to everything we do at THE RATIO.

But ABUNDANCE isn’t just about material wealth. It’s about what makes life meaningful, fulfilling, and uniquely yours.

Redefining Abundance: Beyond Wealth and Possessions

While many think of “abundance” as synonymous with money and possessions, we see it differently—and we hope you will too. To us, abundance is about the experiences, relationships, and passions that enrich life:

• Spending time with loved ones.
• Pursuing rewarding goals.
• Helping others.
• Traveling, learning, and exploring.
• Finding peace in nature.
• Laughing with friends.

Your bag is more than an accessory—it’s a companion on your journey. By incorporating your personal lucky number, we want to offer a meaningful way for you to carry a symbol of abundance and intention wherever you go.

A Fresh Take on Personalization

Monogrammed initials have been a standard in fashion for decades, but we wanted something different—something more dynamic and personal. Why should personalization stop at initials? Numbers hold a fascinating power in our lives:

• 11:11: A moment to pause, make a wish, or practice gratitude.
• Sports Numbers: Icons of identity and pride that stick with us.
• Dates: Birthdays, anniversaries, or milestones that carry special meaning.

When designing ABUNDANCE, we played with the idea of incorporating numbers. Inspired by European film festival posters and artwork, we began experimenting with overlaying graphic elements on our designs. At some point, a number appeared—and it just clicked. It was bold, fresh, and deeply personal. Why not give people the ability to choose a number that resonates with them? And just like that, the working title became the final name.

Why Not Another "Mercer" or "Bleecker"?

Let’s face it: every NYC street name has been claimed by fashion brands. From Mercer to Bleecker to Mulberry, the trend has reached its limit. At THE RATIO, we wanted to step away from the predictable and toward something that feels truly personal and unique.

Manifesting ABUNDANCE for All

The concept of manifesting abundance has become mainstream, with countless books, podcasts, and social media posts exploring it. As we build THE RATIO, we too aim to manifest abundance—not just for our company but for everyone in our community. We want this first bag to symbolize gratitude for what you already have and hope for an exciting, fulfilling future.

When you choose a number for your bag, we hope it serves as a meaningful reminder of what you value most and a symbol of the abundance you’re inviting into your life.